Senior Living Homes: A Key Driver of Real Estate Growth

The real estate sector in India is evolving rapidly, driven by emerging trends and changing demographics. Among these, senior living homes stand out as a unique and growing segment, addressing the specific needs of our aging population. With India’s senior population set to reach 173 million by 2026, this sector is poised to become a significant contributor to the real estate market.

Senior Living Homes: A Key Driver of Real Estate Growth

The Growing Demand for Senior Living Homes


A report by CBRE highlighted that the demand for senior living facilities in India was expected to reach 1 million by 2024, with projections of 2.5 million in the following decade. Despite this growth, India’s penetration rate for senior living is less than 1%, compared to 11% in the UK and 6% in the US. This gap represents a tremendous opportunity for developers to cater to a burgeoning market while addressing a critical social need.

What Makes Senior Living Homes Essential?


Senior living homes are more than just residences. They are thoughtfully designed communities that provide residents comfort, care, and companionship. Here’s what sets them apart:

    1. Tailored Amenities: These homes feature senior-friendly designs, such as wheelchair-accessible layouts, non-slip flooring, and grab bars in bathrooms. Wellness facilities, libraries, and activity centers add to the convenience.

    2. Holistic Care: Many senior living homes offer healthcare services, from regular health check-ups to emergency medical assistance.

    3. Safety and Security: Gated communities with 24/7 surveillance, emergency response systems, and well-trained staff ensure a secure environment.

    4. Community Living: Organized activities, hobby clubs, and common areas foster social connections, helping seniors combat loneliness.

    5. Independent Living with Assistance: While maintaining their independence, residents have access to support when needed, creating a perfect balance.

Ashiana Senior Living: Pioneering Excellence in Senior Care


Ashiana Housing, a leader in senior living in India, has been at the forefront of addressing the needs of India’s senior population. With a commitment to creating vibrant and fulfilling lifestyles, Ashiana’s senior living projects are redefining how we perceive retirement.

4 Key Features of Senior Living Projects by Ashiana Housing


  1. 1. Thoughtful & Age‑Friendly Infrastructure

  • Spacious, wheelchair-accessible apartments (1-3 BHK) with elder-friendly fittings (grab rails, skid-resistant tiles, arthritis‑friendly fixtures, night lamps)
  • Round-wall edges and secure elevator lobbies equipped with night lamps
  • Wide, well-lit walkways with piped music and wheelchair-friendly design

  1. 2. Health, Wellness & Safety

  • Emergency response systems throughout the premises
  • Outdoor and indoor fitness options: yoga lawn, acupressure pathway, outdoor gym, indoor badminton court, swimming pool with Jacuzzi, and multi‑purpose hall

  1. 3. Social & Recreational Engagement

  • Massive 42,000 sq ft clubhouse featuring cafeteria, library, meditation room, hobby garden, indoor game rooms for carrom/TT/pool, cards, and board games
  • Lawn tennis, net cricket, and walking trails- many set beside a scenic lake within the lush 4.8-acre green belt
  • Multipurpose hall for group activities, cultural events, and community celebrations

  1. 4. Security & Peace of Mind

  • Gated community with high walls, guarded gates, and comprehensive CCTV coverage
  • Emergency response systems, trained on-site staff offering peace of mind, round-the-clock

Flagship Senior Living Projects by Ashiana


  • Ashiana Advik, Bhiwadi: Set in a peaceful and serene location, Ashiana Advik is a senior living community that perfectly blends modern design with thoughtful planning. It offers a lifestyle tailored to support the holistic well-being of its residents, emphasizing comfort, security, and a vibrant community atmosphere.

  • Swarang, Near Sheraton Resort, Chennai: Nestled Chennai, Swarang combines contemporary living with a warm, welcoming environment for seniors. With its focus on fostering community ties and providing an enriching lifestyle, this project is ideal for those seeking a harmonious and fulfilling post-retirement life.

  • Ashiana Vatsalya, Mahindra World City, Chennai: Located amidst the natural beauty of Mahindra World City, Ashiana Vatsalya is designed to offer a refreshing and rejuvenating lifestyle. Its scenic surroundings and thoughtfully curated community spaces create the perfect retreat for seniors who value an active and engaging life close to nature.

Why Senior Living is a Lucrative Opportunity for Developers


The rising demand for senior living homes presents an unparalleled opportunity for real estate developers. By addressing the needs of an underserved segment, developers can carve out a profitable niche while making a meaningful social impact. Additionally, the integration of technology, such as smart home features and telemedicine, further enhances the appeal of these homes.

Ashiana Housing has successfully demonstrated how developers can lead this transformation. By combining empathy with innovation, Ashiana’s senior living projects not only fulfill a market need but also set new benchmarks in the real estate industry.

Looking Ahead: The Future of Senior Living in India


The senior living segment is more than a market trend; it is a movement towards creating a more inclusive and thoughtful society. With a growing aging population and increasing awareness about the benefits of senior living communities, this sector is set to become a cornerstone of real estate growth in India.

Senior living homes represent a win-win proposition for families looking to secure a comfortable and joyful future for their elders and for developers seeking a sustainable and impactful market segment.

Invest in Ashiana Senior Living today and be a part of this transformative journey. Because when it comes to our seniors, they deserve nothing but the best.

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What are senior living homes, and why are they gaining popularity in India?

Senior living homes are thoughtfully designed residential communities catering specifically to the needs of older adults. They offer a blend of comfort, care, and social engagement, addressing the growing demand from India’s aging population.

Ashiana Housing is a pioneer in creating vibrant senior living communities in India. Their projects are tailored for elder-friendly living, combining age-appropriate infrastructure, healthcare support, and recreational facilities.

With India’s senior population set to grow significantly, the demand for senior living homes is rising. This segment presents an untapped market opportunity for developers while addressing a vital societal need, making it a crucial growth driver in real estate.

About The Author

Ashiana, Ashiana Housing build homes. Homes surrounded by vast green spaces and fresh breeze. Homes cocooned in secured gated complexes. Homes where futures are forged and there are opportunities to grow. And Homes in environments brimming with healthy activity, trust and respect. At heart, we build communities with care.

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