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Ageing is a time of adaptation and change; it is also a time to have some fun. Moving into your own house is not enough, it is important to enjoy your environment and celebrate life as you grow old.
Senior Living Testimonial, Ashiana Utsav Bhiwadi: Ashok Gupta, Ashiana Housing
Ever thought of a retirement life where you can spend your day conversing with like-minded people, watching the latest film in a state-of-the-art Media room within the residential complex, trying out the best of food in the dining hall and even having a concierge attend to all your requirements – all in a safe, secure and a welcoming environment? If yes, gated senior living communities are the answer to your prayers.
As people age, our cities and homes are ill-equipped to handle ageing requirements. Also, with cases of crime against the elderly on the rise, senior living complexes are the order of the day. Social scientists are of the view that over the years there has been a drastic change in the mindset of senior citizens, with many of them aspiring for an independent, productive and active life even after retirement and prefer spending their golden years in the company of like-minded peers.
In the year 2004 Ashiana launched its flagship senior living project in Bhiwadi. There has been no looking back ever since, with three completed projects, having 1600 seniors already residing in these communities, Ashiana Senior Living is one such community where old age does not mean the end of having fun and active life. The units comprise age-friendly designs and fittings along with the common areas,and scores of entertainment options for senior residents. Medical and yoga camps as well as spiritual discourses are a regular feature.
To make sure that Ashaian’s senior living residents lead an active life, regular activities are organized by the Activity Incharge. Last year more than 1600 regular activities were conducted all across, where 800 residents participated actively. It is with this in mind, that they started with an annual event ‘Jashn – Senior Living Sports and cultural Festival’ where competitive events like chess, badminton, TT, walking, dancing, singing etc were held at Bhiwadi. Over 200 residents from all locations competed in 25 different sports and cultural events.
“To keep our seniors active and healthy, since last year we have started organizing our own ‘Senior Living Sports and Cultural festival’ which takes them back to their college days. Where they practice for months and fight for trophies and prizes like kids. You have to see the kind of energy the event has” Dr. Muralidhara (AGM – Senior Living Operations)
The group has also been felicitated with awards for the best theme-based township one of them being the CREDAI Real Estate awards in 2012 and the Senior Living Project of the year for awards and recognitions Ashiana Utsav, Lavasa given by Realty Excellence Awards in 2014.
The latest offering from the group is Ashiana Nirmay, which is also their second senior living project in Bhiwadi. Besides the services offered in other complexes, this project has a few upgraded features such has a concierge service, media room etc. Intellectual discourses in the library and sport activities on campus promise to keep the residents engaged.
“The total number of units in this project is around 600. As many as 160 units have been launched as part of the first phase which we expect should be ready by December 2017” reveals Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd.
On offer are 1/2/3 BHK apartments, which have age-friendly features such as grab rails, skid resistance tiles, arthritis-friendly fittings, etc. Other facilities include an activity centre, central dining hall, emergency response system in each flat, emergency care services, on-site ambulance temple and plumber/electrician on call.
The group is also planning to leave its footprints in other parts of the country. Presently 2 senior living housing projects are under construction located in Chennai and Bhiwadi.
SPECIAL TOUCH: Ashiana Senior Living
Not residing with children was my choice. I chose Nirmay and I am very happy about my choice. The project meets all my specific requirement of my retired life. In a regular housing project, these specific needs can never be fulfilled.
Abhimanyu Jain, Unit Owner
Ashiana, Ashiana Housing build homes. Homes surrounded by vast green spaces and fresh breeze. Homes cocooned in secured gated complexes. Homes where futures are forged and there are opportunities to grow. And Homes in environments brimming with healthy activity, trust and respect. At heart, we build communities with care.
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